Posts tagged launch
SELFIE SATURDAY - IT'S ALL ABOUT YOU!

launch it challenge

HOW TO LAUNCH YOUR ONLINE BUSINESS!  -

Week 3.

Good Morning, good afternoon or good evenning. What ever time it is where you are, happy weekend vibes + thanks for stopping by for week 3 of the 'Launch it Challenge'. If you have just joined the challenge, then it's not to late to jump in. This challenge is a fun, stream lined starting point on how to launch your online business.  You can easily go back and read through weeks 1+2 but make sure you subscibe to Soul Circle so you don't miss any future posts. 

Ok it's the weekend, we all want to be doing relaxing , fun things. This is too much for your head today right? No it's really not!! Well my point is, it shouldn't be!

Remember, chasing your dreams should be the thing that makes you the happiest! I touched on this in week 1 and I just wanted to quickly remind us all that our passion should make us super happy! So if your not feeling that into week 3 today, it could be as case of "your just not that into it". If you are'nt working on your true true passion, everything else will either flop or if it does somehow get off the ground, you won't have the stamina to keep putting in 100%. So please, be honest and if your not excited to be working on your dreams today, then you possibly need to go back and edit edit edit. I know sometimes we all need to switch off on the weekend but if you are serious about launching your online business + especially if your working full time, then the weekends need to be go time!  Anyway, I just want you to be clear and ready to go and I really understand that the first steps do take the longest. ( I really really know!) So please stay with me, read on but just bare in mind that some of you may need to keep pondering over the direction your heading before taking your next steps.

If you have been workshopping your true purpose + direction and like me are feeling super excited to work on a Saturday (it's not sad, it's called being ambitious ;) ) Then whoop, let's get stuck into it. Time to smash it fellow entrepreneurs!

What have you got that I want! What can you do for me?

If you really have worked through weeks 1 + 2 and your feeling really pumped, then it's time to start getting to the real point of all of this.

Let's start with your products + services . What will your offer your clients or customers? When thinking about your product range or services let me share with you my one rule of thumb. 

1. Ensure your service or product further communicates your message?

This is so so important and the perfect way to refine exctly what you want to sell or offer to your customers.

Think about your potential client. Who is your potential client? Teenagers, adults who like fish, adults who like knitting, you get the picture ;)  So the one thing we can say for certain, regardles of what your in the business of, is that your potential clients are of course going to be someone who appreciates your message + your unique passion footprint. So we can easily assume that your client is also going to want a service or product that reiterates your message. Your target market doesn't just want a little bit of what you have to say, if they like your vibe + your work, then they are going to want as much of you as they can get. So, your products + services need to speak more of what YOU are all about.

Let me think of a possible scenerio. Ok, so your starting an online business selling plants. (I know it's random but they do exist and it's the first thing that came to my head :) :). So lets look a little closer at this e - plant selling entrepreneur ( let's say her name is Betty). Betty has decided her brands message is to communicate that using plants in and around the home will create a more harmonious + peaceful life. Now Betty could decide to sell every plant under the sun. It might make sense, the more options for customers, the more sales right? Well not necessarily because Betty's clients and target market are only going to be those who want to use plants to create zenful spaces. The clients Betty will attract are a niche customer who want a niche service. Why should Betty provide plants for cutomers she will never attract to her store. It's pretty obvious, but you would be suprised how many businesses try to sell every product in their industry. When that happens, your brands message is lost, your customers are confused and you will turn your target market away, stat!  So what should Betty offer her customers? A beautiful carefully selected range of plants that are also know for their zen like qualities. Bonsais, Maples, Lotus flowers anything that will enhance her message and appeal to her specific customers.

2. How should I price my products + services?

Now if your selling products, pricing may be a little easier for you (unless your manufacturing or creating home made products). Most online retailers will just sell at the recommended retail price. If you are making or producing your own goods then of course you would follow the formula of materials + time to design + time to produce + postage. Now for those offering services, it is good to see what others in your industry are charging for a similar service but only as a guide. My belief is to charge what you in your heart + soul think is fair to you and your customer. It's really not good if you wack a ridiculously high price on a service that you truely don't believe is worth what you are offering. In saying that the same is true in the reverse, never never undersell your self just to get a sale. Finding the sweet spot in your price point can take a little bit of juggling, but if you are genuinely honest to both you and your client and see things from both perspectives, then you can slowly get to the happy spot. Ask your self, how many hours go into delivering this service at it's highest standard ( because of course you always want to have the highest standards of service). What are you happy to receive for this service? Now if those greedy little green men start jumping into your prices you'll need to tell them to shoosh up because running a business with greedy eyes will never work. Create authentic + honest price points that will automatically build a bridge of trust between you and your clients before you even begin.

There are also factors such as GST if your in Australia, but most checkout platforms will automatically add that on for you. I really just wanted to remind you to factor that additional charge in when refining your price points.

Now, next week im going to go into website + logo design so make sure you spend some time thinking over everything, take some notes and try to go through all the questions and really workshop them fully. You only get out what you put in so it's really up to you and how much you really want to lauch your online business. I'm going to finish icing my daughters birthday cake now, wow I cant believe I have a 12 year old! Where has the time gone??? Time, time, oh it does fly, so with that in mind, lets make it count and go smash our goals!!

Peace out!

Melanie Sherwell - Interior Designer

Soul Shapes- Lifestyle Interiors

SELFIE SATURDAY - IT'S ALL ABOUT YOU!

HOW TO LAUNCH YOUR ONLINE BUSINESS?  -Week 2.

#launch it  

Hey everyone, Happy Saturday!

I hope your relaxing, or spending time with friends and family! It's so important to have some down time. I just got home from Wonderlust Melbourne. If you have'nt heard of it, it's a gorgeous yoga festival and it seriously was so beautiful! I'll be doing a write up on it all on Monday so keep your eyes peeled for that.

Anyway as I said last week, this 'How to Launch Your Online Business' challenge will go for the next few weeks. So if this is something you have been thinking about doing, I hope you have subscribed to Soul Circle and will stay with us all the way.

Now for those of you who read last week, #week 1, I hope you got some thinking done and maybe some of you might have had, as Oprah calls them, an aha moment?

If you did then great, we can start thinking about what to do next, so sit tight I'm about to get to it.  If your still stuck, you can still continue into all of the following weeks. In the mean time, keep digging deep and paying attention to what creates a spark in your soul. Take sometime to do a 5-10 min meditation, focusing completely on what your passion is and note down any ideas. Don't be afraid to write down any random, or weird thoughts, even if it does'nt make sense straight away, you will be surprised how random thoughts can turn into amazing + epic ideas! 

Now, if you did have a little light bulb moment last week and your ready to start thinking about the next steps, then lets get into it!

So you have an idea, you think you have found your JAM, that's awesome! Congratulations, that really is one of the hardest parts. Being honest and admitting to yourself that there is this thing that you really love + want to do despite the fear, your like "Im going to do it!"  Big pats on the back!

Now, it's one thing to have a passion, but now you have to make it yours! So as we did last week, I'm going to throw a couple of D+M questions at you. Questions that will get you thinking about how to take a passion, that maybe many peope share and make it yours.

 

What is your unique passion footprint?

Today I want you spend sometime thinking about your unique view point. I really believe we all have our own individual view point or footprint that we can stamp all over our passion. Think about Steve Jobs, he didnt just create computers, he reinvented them, with a vision that only he could really bring about. 'Apple' is Steven jobs footprint on technology. Ok so next, lets think about Jamie Oliver, whether you like him or not (that's not important) he was one of the first to really take food + cooking to cool town. Jamie Oliver has created an amazing brand, putting his own spin into his cooking has made him millions of dollars for his rustic, holistic approach to food. I think you get the point. It's not about just going and creating an online business that is same, same. You have to really think and ask yourself, "what is my perspective on ______?" What can I bring to my passion that really communicates what I am about and what I believe in?

Again, spend sometime with this, even if you get zero inspo and you have no idea, come back ask your self again tomorrow and the next day, every day until you get your 'aha moment'. Meditate on it and it will come! We all have a purpose, find yours and you'll find your footprint!

What is your message?

With any good concept or idea, you have to refine it! Or as I like to say in design, edit, edit, edit. To me you can never edit and refine an idea enough. There is always more creative bubles waiting to be thought, so open your mind and get into the mode of refining your footprint.

So you have your passion, tick, you found your unique blueprint (or you will soon), now lets get your message! Your message will be the big part of your blueprint, but as I said we need to refine that unique view point even further. If you don't know what your message is or what your brand is going to communicate, how will your customers or clients know what the purpose of your service is? Let me break it down, so lets say we have someone who has a passion for writing, then he/she discovers their unique footprint is writing about spirituality, now they would need to refine again to discover their strong message. Perhaps it could be something like "Spirituality + Food" or "Encouraging Spirtuality in Children", just a few quick thoughts, but you get the picture. It's all about making it your message, your authentic view point, your passion!

When your working on this, I cant stress how important it is that your message is authentic to you! Don't just think " I think this idea will make money" that will never work guys! Why, because if you are not sincere, if your messge is not backed up by truth + authenticity, no one will hear a word your saying, nor will they believe what your saying. So make that passion yours, find your voice + be true to yourself.  Lastly, edit, edit, edit.

Thanks for stopping by guys, I'm going to plonk in a hot bath, OMG 5 km's and 70 mins of Yoges, I'm tired!

Peace out and Happy Mothers Day to all you amazeball Mums xx